Bulmers Pear Cider now available in 330ml bottles

HP sauce, pork pies, Bulmers cider… just a few of the things that go well together and all the more convenient when in smaller sizes. We all know good things come in small packages so thankfully this month Bulmers - one of the genuinely famous names in cider – will roll out the refreshing, soft pear flavours of Bulmers Pear in a new and very convenient 330ml bottle format.

Bulmers Pear on tap and in the 500ml bottles have become a favourite cider in pubs around Australia and now the easy-to-carry 330ml bottle four pack and 24 pack case mean it’s available to broader occasions outside of the pub like enjoying it at home.

Made from the finest pressed pear fruit, Bulmers Pear maintains the distinctive quality of Bulmers Original but with a clean, noticeable pear character, well-balanced fruit and a crisp, dry finish and is best served over ice. A classic pub cider, Bulmers is the perfect partner to classic pork and duck dishes such as roast pork, country style pork terrine, glazed duck and of course the pork pie.

Cider has exploded in the UK and is currently the fastest growing alcohol category in Australia¹, being adopted by progressive Australian drinkers as a refreshing alternative to beer and wine.

Clive Coleman, Group Marketing Manager of Bulmers says this latest product innovation is all about convenience.

"Bulmers is certainly hitting the mark as a favourite cider in pubs and the 330ml bottle four packs offer that convenience for cider drinkers to enjoy their favourite pub cider at home," explains Coleman.

Bulmers is all about bringing the best of Britain to our shores and as a proud supporter of comedy having sponsored the Bulmers Best of Edinburgh Festival earlier in 2011, it’s no coincidence that the release of 330ml coincides with the start of another comedic event - the Edinburgh Festival Fringe. Kicking off this week in Scotland, The Fringe as it’s known, is the largest arts festival in the world and spans theatre, comedy, dance, physical theatre, musicals, operas, music, exhibitions and events.

Bulmers Pear 330ml bottles are available in bottle shops and great bars and pubs nationally. RRP $12.99 for a four-pack or $59.99 for a 24-pack. ABV 4.7% / 1.2 standard drinks.

Bulmers is made under licence in Australia by Carlton United Brewers.

 

 

For further information or images please contact:

Allira Carroll at Liquid Ideas alliracarroll@liquidideas.com.au 02 9667 4211 / 0468 916 482
Jemma Lee at Liquid Ideas jemmalee@liquidideas.com.au 02 9667 4211 / 0438 285 545

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¹ Source: Nielsen Australia ScanTrack Liquor (Value Sales MAT 31.3.11)