ASX - Foster's and Grupo Modelo Extend Corona Deal
Melbourne, 17 January 2008
Foster's Group Ltd (Foster's) and Grupo Modelo today agreed to extend the exclusive license for Foster's to sell and market the Corona Extra brand in Australia.
The agreement builds on a 19 year partnership with Grupo Modelo and that has seen Foster's grow Corona Extra to become Australia's No.1 imported premium beer and ninth largest beer brand by value. Over the twelve months to November 2007, Corona Extra has grown sales volume 39.6% and now holds 30.4% volume share of the Premium Imported Beer segment1.
"Corona Extra is an important part of Foster's beer portfolio and we're delighted to extend our partnership with Grupo Modelo," said Jamie Odell, Foster's Australia, Asia & Pacific Managing Director. "We look forward to further strengthening Corona's position as the leading imported premium beer in Australia."
On signing the agreement, Roberto S Viejo, Grupo Modelo's Managing Director Latin America & Australasia said, "the agreement cements an ongoing relationship between Mexico's largest brewer and Foster's, which spans 19 years. The extended partnership with Foster's is a fantastic outcome for Corona Extra and we look forward to growing the brand even further in the Australian market".
The agreement contains an exclusive license to market and sell the Corona Extra brand in Australia. Further terms of the agreement are confidential between the parties.
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Foster's and Grupo Modelo Extend Corona Deal