Foster's Group Ltd (Foster's), Jim Beam Brands Australia (JBBA) and Coca-Cola Amatil (CCA) today confirmed that an agreement had been reached between their respective organisations in relation to the ZERO trademark in Australia on alcoholic beverages.
Under the terms of this agreement, JBBA and CCA have acknowledged that Foster's owns the exclusive rights to use the ZERO trade mark in Australia in respect of alcoholic beverages.
The companies had been in discussion in light of the use of the term 'ZERO' in the packaging and advertising of CCA's imminent launch of a new Jim Beam product with a zero sugar additive.
JBBA and CCA have also agreed to change the appearance of the initial packaging of the product to an appearance that is acceptable to Foster's.
Further information:
Media
Troy Hey
Tel: +61 3 9633 2085
Mob: +61 409 709 126
Marketing Media
Jacqui Moore
Tel: +61 3 9633 2137
Mob: +61 417 048 070
Investors
Ian Betts
Tel: +61 3 9633 2273
Mob: +61 400 532 466
Foster's, Jim Beam and CCA reach agreement over brand launch
