Soon we will be re-launching our largest operating division, Carlton United Brewers (CUB) as the face of our Australian business.
For more than a century, CUB has supported communities right across Australia and we aim to continue this tradition in ways that play to our strengths: via our major sporting partnerships, cause marketing campaigns, the roll-out of responsible consumption initiatives and from time to time, supporting charity events with product donations.
CUB will continue to support communities experiencing hardship, with recent examples including donations for SES volunteers in acknowledgment of their commitment during the QLD floods.
On each of these occasions, we are humbly reminded that by raising a beer in friendship, we can build stronger communities. With this new focus in mind, we’re developing a community program that aims to bolster our impact whilst remaining true to our new CUB values.
Stay tuned for more information.
*Volunteers working near our Abbotsford Brewery site.
Find out more:
Our community focus on responsible consumption of alcohol is ongoing and we support a number of alcohol awareness and education programs, including DrinkWise (Australia).
Find out more about our Enjoy Responsibly program