Partners and Programmes
CUB undertakes a range of activities to support our goal of encouraging responsible consumption of our products.
CUB was a founding member and is one of the largest contributors to DrinkWise. CUB’s CEO, Ari Mervis, currently serves on the DrinkWise Board.
DrinkWise is an industry funded organisation set up to drive cultural change around alcohol consumption in Australia. They operate with an independent Board made up of industry and community representatives.
They have run a number of highly successful campaigns. In particular, they have focussed on the role that parents play in influencing the behaviour of their children around alcohol.
Know When to Declare
In partnership with Cricket Australia, Channel 9 and Diageo, CUB has proudly supported the "Know When to Declare" campaign, aimed at encouraging fans and spectators of cricket to drink responsibly.