The promotion of responsible consumption of alcohol is central to the way we market, promote and sell our products. Our advertising materials strictly adhere to the laws, standards and voluntary codes that apply in each region and our 'Enjoy Responsibly' logo is displayed on all Foster's primary packaging and advertising materials. Responsible consumption and the Enjoy Responsibly program are part of training and induction programs for all new employees. We work closely with our partners and invest directly in programs and activities to promote a cultural shift in community attitudes to alcohol consumption. We contribute directly to organisations and initiatives that mitigate the potential negative impacts of alcohol misuse. For example, Foster's has partnered with DrinkWise, a not-for-profit independent research and social change agency, jointly funded by the Federal Government and the alcohol industry; to work towards building a safer drinking culture in Australia.

In addition, all external partners commit to presenting alcohol in a mature, balanced and responsible manner. In particular, Foster's has worked over recent years with the management of partner Australian sporting codes to ensure responsible alcohol consumption is communicated to teams, players and supporters through professional and amateur club structures. This is now reflected in our sports sponsorship agreements.

For information on SABMiller's Alcohol Responsibility policies and frameworks, please visit Alcohol Responsibility.

Links:

Australian Guidelines to Reduce Health Risks from Drinking Alcohol

www.alcohol.gov.au

www.drinkwise.com.au

The Alcohol Beverages Advertising Code (ABAC) Scheme

Brewers Association of Australia & New Zealand – Social Responsibility