Strategic Agenda
In early 2009, Foster’s agreed a simple vision – where Foster’s plays, Foster’s wins.
Our business is driven by the strategic imperatives of growth, efficiency and capability.
Growth – We seek to grow both volume and value market share by prioritising our efforts and brands, innovating in new products and ideas and pursuing new market opportunities.
Efficiency – We seek to be the lowest cost producer by reducing waste & inefficiency, targeting non-differentiated areas, seeking procurement benefits from global scale and driving production line efficiencies & improving asset utilisation
Capability – Inspired by top level leadership, we seek to build the capabilities of staff, improving processes and eliminating low value work, improving commercial execution competency via marketing and sales excellence and sharpening performance and development programs to manage talent and succession planning
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Our vision and strategic imperatives are underpinned by our efforts to build a high performance culture, including our threeAs – Accountable, Adaptable, Aggressive – which are an integral part of our reward, talent development and succession plans.
Finally, we are committed to the goal of zero harm to all our employees. We act with integrity, social responsibility and strive to conserve natural resources and the environment. We seek to be consumer led and customer driven, building partnerships with our key customers and delivering outstanding consumer experiences.
