Carlton United Brewers (CUB)
Carlton United Brewers origins date back to 1854 when Australia’s most popular beer, VB, was first brewed in Melbourne by the Victoria Brewery. Its namesake, the Carlton Brewery, was established soon after. Separately, the Foster’s brand was born in 1888 when two brothers from the United States, William and Ralph Foster, first brewed Foster’s Lager in Melbourne. These icons in Australian brewing came together in 1907 and ever since then Carlton United Brewers brands have enjoyed a pre-eminent position in Australian brewing.
Today, Carlton United Brewers maintains its links with Australia’s brewing heritage whilst building a portfolio of favourites through new product innovation.
Carlton United Brewers is Australia’s largest brewer, with more than 50% market share of the off-premise beer category. Carlton United Breweri has an alcohol beverage sales team of significant scale servicing over 17,000 customers across the on-premise and off-premise channels.A national brewing, logistics and sales network delivers to over 20,000 customers including hotels, clubs, liquor stores, restaurants and bars.
In addition to its beer business, Carlton United Brewers generates earnings in Australia from the production and distribution of:
- some of Australia’s largest cider brands, including Strongbow, Bulmers and Mercury;
- a select portfolio of spirits brands, including Cougar Bourbon and Black Douglas; and
- a selection of non-alcohol beverage brands such as Torquay waters and the Cascade range of fruit juices and soft drinks.
Click the image below to view a timeline of our history.